I’ve recently had to unsubscribe to several useful newsletters because I was tired of getting emails. When I sign up for an email list, I want to hear from you- but not every single day, unless I indicate that.
I have several email lists that I manage. The most I email is 3 times a week, and that is because this specific list caters to that. I don’t have any list that I feel needs to hear from me five to seven days per week. True, some lists can pull this off, but you really have to be in a unique position in order to do so.
It’s too bad that these lists I was subscribed to did not have an option to reduce the frequency because I would have gladly kept the subscriptions as long as I didn’t have to get emails each day. That’s why segmenting your lists is so important. You need to find out what people are interested in, why they have subscribed, and what types of content they want. If you really want to boost your efforts, you can’t just slap up a subscription box and send emails everyday. That’s sloppy and lazy.
You need to test everything. Layout, frequency, types of content, subject line- etc. Do people immediately unsubscribe after receiving one email from you? Are there emails where the links always get a high amount of clicks? Do certain subject lines get opened more than others? Why do people unsubscribe?
Find a good software program and start using all the features. Don’t just login, send your email, and go on about your day.
I’ve tried just about all the major programs at some point. Right now I use Email Aces for my autoresponder campaigns. I like it because it’s efficient, it’s affordable, and frankly I’ve been using it so long that I don’t see myself changing services anytime soon. I write my messages (messages that can be sent anytime), load them in the interface, select the frequency I want them sent, and get to promoting the list. If I need to send a “real-time” instant update, I can do that as well.
Email Aces is $8.95 a month for one autoresponder and up to 2500 prospects, $14.95 a month for up to 10 autoresponders and 5000 prospects, and $19.95 for unlimited autoresponders and up to 10,000 prospects. You try an account for as low as $2.95. The only downside I see is that the interface isn’t that pretty but that’s a minor thing.
I am well aware that many people use a very well known and popular autoresponder service; but this is just the one that works for me.
For my non-autoresponder lists, I use YMLP. I’ve been using it for years and I don’t have any complaints. I have used other services but I keep coming back to this one. My main gripe was that they didn’t have good sample templates like another service, but that’s changed.
If you decide to try either of these services it will be the same price if you buy from one of my affiliate links above, or if you buy from this link or this one which are not affiliate links. It’s your choice, my opinions on the products are still the same.