Business Wife & Life

I’ve recently had to unsubscribe to several useful newsletters because I was tired of getting emails. When I sign up for an email list, I want to hear from you- but not every single day, unless I indicate that.

I have several email lists that I manage. The most I email is 3 times a week, and that is because this specific list caters to that. I don’t have any list that I feel needs to hear from me five to seven days per week. True, some lists can pull this off, but you really have to be in a unique position in order to do so.

It’s too bad that these lists I was subscribed to did not have an option to reduce the frequency because I would have gladly kept the subscriptions as long as I didn’t have to get emails each day. That’s why segmenting your lists is so important. You need to find out what people are interested in, why they have subscribed, and what types of content they want. If you really want to boost your efforts, you can’t just slap up a subscription box and send emails everyday. That’s sloppy and lazy.

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I’m all for saving money and being wise with resources; but at some point we have to draw the line.

It’s no secret that I have a lot of business pet peeves, (those are three separate links) but this one is perplexing to me.

This is 2011 we all wear many hats. I get that, and it’s great. But do all of those hats have to have the same business card? I realize that I have an unnatural fascination with business cards; for instance, when I go to the restaurant that has the business card bowl- I take each card out, look at it, and put it back in. But really, my little quirk has nothing to do with this gripe.

It’s one thing if the hats match such as writer and editor, or photographer and videographer, or anything that goes together like peanut butter and jelly. But to be a Beauty Rep/ HR Specialist, or Dance Choreographer/ SEO Consultant doesn’t give off a professional appearance. Instead it makes you look unfocused and maybe a bit amateur.

“Well you should talk DJ, don’t you have like 5 million things going on at all times?!”

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Need I say more?

And no, it’s not my lack of targeting or copywriting skills.